PR tool for journalists - online game - multimedia race online.
Project of graphic elements for the loyalty program targeted to automotive journalists. Along with the agency Perpetuum Communications we have created the on-line games project. Players can take part in races taking place in real time, which needs multiple login to the platform. Chigo created a teaser, logo, on-line games project and promotional materials.
Starting element was creative shipping of special login code and encouragement in the form of a special balaclavas which professional drivers put under a helmet.